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Remember campus visits? We remember sending our kids on them. College-bound students visit the campuses of schools they're thinking about attending to get a feel for the environment, ambiance, etc. The process is crucial to the colleges themselves because it has everything to do with how selective they can afford to be in admissions. |
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Insights Research Group commissioned OPI to produce this web site for Impressions, their online campus visit survey product. It's a good example of a simple marketing device - no fancy programming, just good, solid design and clear, motivating copy. |
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