Product Seach by Optimal Process

Google Product Search

Memphis, TN- Local high end retailer, Joseph, has gone nationwide with its e-commerce Website. The Website is a catalog of the store's live inventory of shoes, handbags, and jewelry. In order to compete online with national retailers, Joseph found a niche that helped even the playing field.
Josephstores.com gets search results on Google's front page and competes with large companies like Neiman Marcus, Ebay and Zappos.
They do not have an entire staff of

web people and developers and a network of paid promoters dedicated to making their site rank highest. They simply use their resources smart and efficiently with the help of Optimal Process. Optimal Process works to get their rankings the highest in Google's Product Search.
According to Optimal Process CEO Steve Cantor "previously, front page ranking

for e-commerce took months of dedicated, hard work. Now its quick with Google product search and the right combination of product search attributes. No, it doesn't take the place of getting your site to rank high, but it can get you in front of a potential customer who is searching for a specific item in your catalog."

"Optimal Process can take inventory from a company's current system and upload it to Google Base." Optimal Process' Alan Zellner says "we know how to seperate out the right attributes to get a high ranking." That high ranking is the key, since the top three product search ranking leapfrog web searches to appear at or near the top of the first page.

Google product search is a free service, unlike Google Adwords which is pay per click and is also extremely competitive to get impressions. The impressions on product search can be more effective than pay per click (Google adwords) due to the specific nature of the search. "If a customer searches for a Stuart Wietzman spectator pump, there

is a great chance one of the top results will be at Josephstores.com", Joseph's Barrie Wurzburg says.
Optimal Process works to optimize the attributes of an inventory to maximize the effectiveness." Josephstores.com has gotten thousands of clicks from google product search and is now routinely turning those clicks into conversions (sales)" according to Mr Zellner.