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The executives at Insights Research Group, the well-known market research firm with offices in Memphis and the Miami area, practice their own creed when it comes to marketing their firm's services. In the case of their new rollout, Knowledge Suite, they're marketing to other researchers, so they absolutely know their customer. |
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Knowledge Suite is Insights' partnership with Marriott Hotels to provide facilities, field management and recruiting for researchers working on national accounts, who need to perform their field work in multiple regions of the country. Working with Knowledge Suite they can book all their space, from focus group rooms to auditoriums, through one contact. And crucially, Knowledge Suite handles the hard part, which is the recruiting. |
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The people at Knowledge Suite know that their clients know that you can't do valid, useful research unless you get the right respondents to participate. Knowledge Suite's  concept makes it cleat that they understand how to go about it and that they're committed to doing it right. |
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The Knowledge Suite main page answers all the initial questions a researcher has in mind when considering contractors, which is a good deal of information. Yet it still looks crisp, contains compelling graphics and clearly conveys all of the important material. |
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