"If communication is the key to parent involvement, then consider a website to be a virtual door that opens onto your PTO. Even if your group publishes a monthly newsletter, sends home notices, and submits items to the local newspaper, there's still room in your media mix for a website.

An online presence will not get misplaced, nor will it end up crumpled in a ball at the bottom of a child's backpack. What it will do is give parents instant access to the information they need, when they need it."

by Sharron Kahn Luttrell
read the article here on ptotoday.com

• Advertise your school's adopters or sell ads to raise funds.
• Bulletin Boards-let parents, students, and teachers post information to your site.
• Collect dues or donations online.
• Event Management- login and fill out event information. Email or text subscribers about upcoming events.
• Google Base Search- public events are uploaded and searchable in Google base.
• Newsletters by email blast- mass email your organization's newletters to subscribers.
• Photogallery- Flash photo gallery featuring a web based administrator upload tool.
• Search Engine Optimization- benefit from proven methods.
• Webforms- data collection pages help to automate and organize. Great for enrolling new members or volunteer signups.